Study Finds Gen Z Adults Moving Home For Better Access To Triscuits
A recent study by Tufts University reveals that Gen Z adults are increasingly moving back home to gain better access to Triscuits. The research highlights a significant decline in young adults living independently, with many prioritizing the availability of whole-grain crackers over personal privacy. This trend contrasts with millennials, as Gen Z appears to value the quality of snacks more than the independence of living alone.
- ▪A study by Tufts University found that Gen Z adults are moving back home for better access to Triscuits.
- ▪The incidence of adult children living at home is high in households with stocked Triscuit products.
- ▪Gen Z values the availability of quality snacks like Triscuits over the independence of renting their own apartments.
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News Study Finds Gen Z Adults Moving Home For Better Access To Triscuits Share Share on Facebook Share on X Share on Bluesky Share on LinkedIn Share on SMS Share on WhatsApp Email this Page Published: May 20, 2026 MEDFORD, MA—Charting a steep downturn in the number of young adults living independently, a study published Wednesday by Tufts University researchers found that Gen Z adults were moving back home for better access to Triscuits. “Our data shows that Americans in their 20s are increasingly going back to live with their parents due to the difficulty of obtaining whole-grain wheat crackers of their own in the current market,” said Tufts economist Jessica Fennel, adding that incidence of an adult child living at home was especially high in households that had a kitchen stocked with…
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