'Is this becoming a new trend?': hardware seller's RAM tax 'feels like a sneaky way to hike prices right at checkout' — although not everyone agrees
Ubiquiti has introduced a 'memory surcharge' of up to 5.8% on its products due to rising RAM and storage costs, which is applied at checkout. Some customers view the fee as a sneaky price hike, while others appreciate the transparency. The surcharge has sparked debate online, with reactions split between frustration and support for disclosing cost fluctuations.
- ▪Ubiquiti added a memory surcharge of up to 5.8% on its products starting April 24, 2026.
- ▪The company says it is passing on part of the increased cost due to volatility in global memory and storage markets.
- ▪Customers have expressed mixed reactions, with some calling it a sneaky pricing tactic and others praising the transparency.
- ▪The surcharge varies by product and can add significant amounts to higher-priced items.
- ▪Ubiquiti primarily serves enterprise and consumer markets with networking and security technology.
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Computing Computing Components 'Is this becoming a new trend?': hardware seller's RAM tax 'feels like a sneaky way to hike prices right at checkout' — although not everyone agrees News By Darren Allan published 29 April 2026 Ubiquiti adds a 'memory surcharge' to its products When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works. (Image credit: fizkes / Shutterstock) Copy link Facebook X Whatsapp Reddit Pinterest Flipboard Threads Email Share this article 5 Join the conversation Follow us Add us as a preferred source on Google Newsletter Subscribe to our newsletter Ubiquiti has added a 'memory surcharge' to its products at checkoutThis varies, and can be up to 5.8% of the cost of any productSome folks aren't happy with the price hikes, but…
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