3 stories tagged with #googleanalytics, in publish-time order across the WeSearch catalog. Tag pages update as new stories ingest.
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What channel are Email and SMS in GA4 — Google's official spec has the answer
GA4's default channel group classification rules are fully decided by Google's official spec. We decode the Email, SMS, Mobile Push, Display, and Affiliates judgement logic from th…
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What goes into utm_source for TikTok and LinkedIn Ads — Google's official list has only 5 rows
GA4's official Default Channel Group Source Categories file has 819 entries. Only 2 rows for TikTok and 3 rows for LinkedIn. Values like tiktok-ads or m.tiktok.com fall out of Paid…
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What goes into utm_medium for Meta Ads — the GA4 regex that decides Paid Social vs Organic Social
GA4's Paid Social classification uses one regex on utm_medium: ^(.*cp.*|ppc|retargeting|paid.*)$. Putting `social` there causes your paid ad clicks to be logged as organic. Here's …