What channel are Email and SMS in GA4 — Google's official spec has the answer
The article explains how Google Analytics 4 (GA4) classifies traffic from Email, SMS, and Mobile Push channels. It emphasizes the importance of using the correct UTM parameters to ensure accurate reporting. Misclassifications often occur due to incorrect UTM naming conventions, which can lead to traffic being categorized as Unassigned.
- ▪GA4 uses a fixed rule set based on utm_source and utm_medium to classify traffic into 23 channels.
- ▪The Email channel is identified by utm_medium=email or several accepted variations.
- ▪SMS traffic is classified based on an exact match of the string 'sms'.
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try { if(localStorage) { let currentUser = localStorage.getItem('current_user'); if (currentUser) { currentUser = JSON.parse(currentUser); if (currentUser.id === 3893127) { document.getElementById('article-show-container').classList.add('current-user-is-article-author'); } } } } catch (e) { console.error(e); } toshihiro shishido Posted on May 18 • Originally published at revenuescope.jp What channel are Email and SMS in GA4 — Google's official spec has the answer #analytics #googleanalytics #ga4 #webdev Have you ever sent a newsletter campaign, checked GA4 the next morning, and found that none of the traffic landed under the Email channel? Or wondered why your SMS blast got bucketed into Referral instead of SMS? If you ask five marketers what channel Email, SMS, and Mobile Push land in…
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