Why Are Watch Guys Obsessed With This Camera?
The Ricoh GRIIIx camera has gained popularity among watch enthusiasts for its ability to capture high-quality images. Many influential figures in the watch industry have adopted this camera, leading to its recognition as the 'official camera of the watch influencer.' The camera's design, originally intended for street photography, has proven to be particularly effective for watch photography due to its specialized lens.
- ▪The Ricoh GRIIIx is favored by watch insiders for its high image quality and portability.
- ▪Several prominent figures in the watch community have purchased the GRIIIx, creating a trend among influencers.
- ▪The camera's 40mm focal lens is ideal for capturing detailed close-ups of watches.
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WatchesWhy Are Watch Guys Obsessed With This Camera?After buying his first serious camera, GQ watch editor Cam Wolf realized many fellow timepiece enthusiasts owned the exact same model. Here’s how a humble digital point-and-shoot took over the watch world.By Cam WolfMay 22, 2026Photos courtesy of Ricoh, Rolex, Ming; Getty ImagesSave StorySave this storySave StorySave this storyThis is an edition of the newsletter Box + Papers, Cam Wolf’s weekly deep dive into the world of watches. Sign up here.I used to proudly describe the photos I took of watches as the worst wrist shots in the business. I don’t have a natural eye for photography, and my iPhone camera only made matters worse, leaving me with nothing but a threadbare blanket of irony to hide beneath.
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