Warriors’ Steph Curry signs 10-year shoe deal with Li-Ning to take Curry Brand global
Steph Curry has signed a significant 10-year shoe deal with Li-Ning to expand his Curry Brand globally. The agreement includes a range of products, from basketball footwear to a dedicated golf line. Curry chose Li-Ning after being impressed by the performance of shoes worn by fellow athletes.
- ▪Steph Curry signed a 10-year shoe deal with Li-Ning.
- ▪The deal will expand Curry Brand globally and includes various product lines.
- ▪Curry was influenced by the performance of Li-Ning shoes worn by teammates.
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NBA breaking Warriors’ Steph Curry signs 10-year shoe deal with Li-Ning to take Curry Brand global By Ryan Anderson Published June 1, 2026, 6:20 p.m. ET See more of our coverage in your search results. Add The New York Post on Google Stephen Curry ended his sneaker free agency Monday by signing a massive new deal with Li-Ning that will expand Curry Brand on a global scale. Steph Curry announces 10-year shoe deal after leaving Under Armour. Getty Images The agreement includes basketball footwear and apparel, athleisure products, a dedicated golf line, and the ability for Curry to sign athletes under his own brand.
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