Warner Music Group

At the turn of the millennium, the music industry reckoned with vast technological change, as listeners began illegally downloading the records they once visited stores to purchase. A similar threat looms today around generative AI, which many artists and industry workers worry will devalue the output of human-made music, among other copyright concerns. Warner Music Group—which owns a robust portfolio of labels, including Atlantic, Parlophone, and Warner Records, plus the publishing arm Warner Chappell Music—aims to learn from the past. Instead of boycotting the new tech, CEO Robert Kyncl says WMG is on a mission to shape it. “AI is a fast-growing phenomenon,” Kyncl says.

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