Barnes & Noble
After years of declining sales, Barnes & Noble has experienced a resurgence since being acquired by Elliott in 2019, refocusing on books and leveraging employee expertise and online reading communities. The pandemic-era reading boom and the popularity of BookTok contributed to renewed interest in physical books and helped drive the company's growth. Barnes & Noble has opened dozens of new stores, acquired Books Inc., and maintained consistent sales growth over the past three years.
Opening excerpt (first ~120 words) tap to expand
Just call Barnes & Noble the comeback kid. After years of declining sales, the centenarian bookseller’s about-face began in 2019, when it was acquired by Elliott, the owner of the U.K.’s Waterstones book chain, and taken private. Instead of competing with everything-retailers like Amazon and Walmart, Barnes & Noble recommitted to its original focus: books. A pandemic-era reading revival—and the growing popularity of the TikTok community BookTok—supercharged the strategy. “There was a boom in people wanting a break from screens,” says Shannon DeVito, senior director of book strategy.
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Excerpt limited to ~120 words for fair-use compliance. The full article is at TIME — Top.
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