Vusion
Vusion, a France-based leader in electronic shelf labels (ESLs), reported $1.79 billion in revenue in 2025, a 51% increase from the previous year, driven by partnerships with major retailers like Walmart and Sephora. The company promotes ESLs as tools to digitize physical commerce, enabling real-time updates to prices and inventory while enhancing personalization and efficiency in stores. Despite concerns in some U.S. states about potential surge and surveillance pricing leading to proposed bans, a 2025 study found no evidence of surge pricing in U.S. grocery retail, and Vusion claims customer satisfaction has improved.
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Wandering the grocery aisle, you might watch the price of sourdough drop in the time it takes to remember if you already have a loaf at home. That’s the power of electronic shelf labels (ESLs), an efficient replacement for traditional paper price tags that let stores update costs, promotions, and product availability in an instant. France-based Vusion, a leader in the global ESL market, boasts partnerships with major retailers from Walmart to Sephora, and its revenue reached $1.79 billion in 2025, up 51% from 2024. “We're about digitizing physical commerce…making stores more connected, data-driven, and automated, but also much more interactive and personalized,” says chairman and CEO Thierry Gadou. Due to concerns about the potential for surge and surveillance pricing, some U.S.
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Excerpt limited to ~120 words for fair-use compliance. The full article is at TIME — Top.
