This jewelry brand is Taylor Swift’s (and Travis Kelce’s) good luck charm
Taylor Swift has been frequently seen wearing ruby jewelry from New York-based jeweler Effy at Kansas City Chiefs games, often coinciding with team victories. Fans and media have noted a pattern where the Chiefs win when Swift wears Effy pieces, contributing to the jewelry's reputation as a good luck charm. The superstition persists despite one exception during the 2025 Super Bowl, where the Chiefs lost despite Swift wearing Effy jewelry.
- ▪Taylor Swift has worn Effy jewelry at multiple Kansas City Chiefs games, often pairing it with team-colored outfits.
- ▪The Chiefs won several games when Swift wore Effy pieces, including victories over the Saints, Buccaneers, and Broncos.
- ▪The only loss during a game when Swift wore Effy jewelry was at the 2025 Super Bowl.
- ▪Swift has layered Effy rings and bracelets with pieces from Cartier and Tiffany & Co. during some games.
- ▪Effy jewelry worn by Swift includes the Chevron Ring, Contoured Ring, and Criss Cross Ring, all featuring rubies and diamonds.
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Shopping This jewelry brand is Taylor Swift’s (and Travis Kelce’s) good luck charm By Elana Fishman Published May 1, 2026, 3:26 p.m. ET Taylor Swift wearing Effy jewelry at a Chiefs vs. Buccaneers game (left) and a Chiefs vs. Broncos game (right), both in Nov. 2024. Getty Images Page Six may be compensated and/or receive an affiliate commission if you click or buy through our links. Featured pricing is subject to change. Taylor Swift’s always been a little superstitious (see: her saucy “Wood” lyrics), but when your bling seemingly has the power to sway a whole football game, how could you not be? The music legend’s a fixture at fiancé Travis Kelce’s football games, often clad in the team’s colors — down to her ruby jewelry.
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