Kim Kardashian’s Skims sued by small New York designer over ‘copycat’ name
Kim Kardashian's SKIMS brand is facing a trademark infringement lawsuit from a small New York-based apparel company, Fits Everybody To A T, over its use of the 'Fits Everybody' name. The smaller brand, founded by Denise Cesare, claims it has used the name for nearly a decade and notified SKIMS before the launch of its collection. Cesare is seeking an injunction against SKIMS and damages, alleging the larger brand's use of the name has caused market confusion and diminished her brand's visibility.
- ▪Denise Cesare's company, Fits Everybody To A T, has been using the name for nearly ten years and holds two federal trademarks from 2016 and 2024.
- ▪SKIMS allegedly continued using 'Fits Everybody' after receiving repeated notice from Cesare's legal team.
- ▪The lawsuit claims SKIMS made a calculated decision to outspend and outlast the small business in a case of 'reverse confusion'.
- ▪Cesare's legal team states that the USPTO refused to register SKIMS' mark twice due to existing trademark conflicts.
- ▪Search results for the smaller brand have become 'effectively invisible' since SKIMS launched its similarly named collection.
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Celebrity News Kim Kardashian’s SKIMS sued by small New York designer over ‘copycat’ name By Audrey Rock Published May 1, 2026, 4:22 p.m. ET Kim Kardashian’s iconic SKIMS brand is being sued by a small New York designer over the shapewear label’s use of the “Fits Everybody” name. In documents obtained by Page Six on Friday, the “Kardashians” star’s fashion empire is being targeted over their new Fits Everybody collection, with much smaller apparel brand Fits Everybody To A T claiming it already has rights to the name.
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Excerpt limited to ~120 words for fair-use compliance. The full article is at Page Six.
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