The Vogue Business TikTok Trend Tracker
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TikTok continues to shape cultural trends and movements among its vast user base, particularly Gen Z. Vogue Business is set to provide weekly insights into these trends using exclusive TikTok data. Recent highlights include the viral success of luxury collaborations and the resurgence of nostalgic fashion styles.
- ▪TikTok has 1.2 billion users, with 70 percent being Gen Z.
- ▪The #AudemarsPiguet and #Swatch Royal Pop collaboration has caused significant consumer interest, leading to store closures due to overcrowding.
- ▪J.Crew is gaining traction on TikTok, with users sharing affordable workwear and minimalist styling content.
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FashionThe Vogue Business TikTok Trend TrackerBy Lucy MaguireMay 21, 2026Photo: JB Lacroix/ Getty ImagesSave StorySave this storySave StorySave this storyTikTok has turned songs into No. 1 hits, birthed micro-trends and cultural movements and created a shared lexicon of jingles, phrases and vignettes among its 1.2 billion users, 70 per cent of whom are Gen Z, according to the video platform.Here, Vogue Business will share weekly trend insights using exclusive data from TikTok.2026MayEven ahead of its New York show last night, #LouisVuitton is making waves on TikTok.
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Excerpt limited to ~120 words for fair-use compliance. The full article is at Vogue.
