The Vogue Business Beauty Trend Tracker
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The Vogue Business Beauty Trend Tracker, in collaboration with Spate, identifies top beauty brands, trends, and ingredients showing consistent year-on-year growth across categories like nails and makeup. In the nail space, consumers are embracing personalized, creative designs and at-home solutions that prioritize ease and durability, while TikTok beauty content centers on practical how-to guides and routine-focused care. Makeup trends highlight a shift toward personalized, functional products that combine skincare benefits with inclusive, tech-enabled innovation.
- ▪The Vogue Business Beauty Trend Tracker is produced in collaboration with Spate and highlights top beauty trends, brands, and ingredients with sustained growth.
- ▪Nail trends emphasize personalization, with rising interest in custom designs, reusable press-ons, and at-home gel systems.
- ▪Makeup trends include demand for lip volumizers, lipstick printers, gluten-free formulas, and cool-toned blushes for precise undertone matching.
- ▪TikTok beauty hashtags like #WingedLinerTutorial and #BlackGirlWashDay reflect consumer interest in technique-driven, educational beauty content.
- ▪Brands such as Diamond Cosmetics, Kleo Kolor, and Tilt Beauty are gaining traction for affordability, durability, and inclusive design.
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BeautyThe Vogue Business Beauty Trend TrackerBy Hikmat MohammedMay 1, 2026Photo: Getty ImagesSave StorySave this storySave StorySave this storyThe Vogue Business Beauty Tracker, produced in collaboration with Spate, tracks the top five brands, trends and ingredients that are driving the most significant positive change in year-on-year growth that have also demonstrated consistent upward growth historically. Each week, we’ll spotlight a different beauty category and the top five beauty hashtags on TikTok.Nails (April 2025 to March 2026)Nail trends are getting personal, with consumers adding letters to their nails or intricate patterns like gingham. Other styles that are popular in search are matcha nails, leaning into soft green tones, influenced by the cultural clout of the beverage.
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Excerpt limited to ~120 words for fair-use compliance. The full article is at Vogue.
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