The Filipino virtual assistants behind LinkedIn’s “thought leadership” content mill
Filipino virtual assistants are increasingly producing LinkedIn content for Western executives using AI tools. This trend has emerged as businesses seek cost-effective ways to manage their online presence. The market for AI-assisted virtual assistants is projected to grow significantly in the coming years.
- ▪Filipino virtual assistants are paid between $4 to $7 an hour to create LinkedIn posts and comments for executives.
- ▪The virtual assistant industry in the Philippines has expanded from its call center roots into a broader range of remote work.
- ▪A report predicts the market for AI-assisted virtual assistants will grow by 182% over the next decade.
Opening excerpt (first ~120 words) tap to expand
Labor The Filipino virtual assistants behind LinkedIn’s “thought leadership” content mill For $7 an hour, virtual assistants use AI tools to write LinkedIn posts and comments on behalf of Western executives. iStock/Rest of World iStock/Rest of World By Michael Beltran 18 May 2026 • Quezon City, Philippines In the spring of 2025, the CEO of a European childcare startup posted a brief write-up about the qualities of a good leader on their LinkedIn page. Dozens of executives responded with comments like “Beautifully said,” “Leadership isn’t about titles. It’s about kindness,” and “Leadership is about action, influence, and integrity, not titles.”LinkedIn is peppered with posts like these. But in this case, none of the executives were personally involved with the exchange.
…
Excerpt limited to ~120 words for fair-use compliance. The full article is at Rest of World.
Discussion
0 commentsMore from Rest of World
