Police complaints filed against Shinsegae Chairman Chung for defaming Gwangju citizens
Starbucks Global has apologized for a controversial marketing campaign in Korea that coincided with the anniversary of the Gwangju Democratization Movement. The campaign, which included phrases deemed offensive, has led to significant backlash and prompted apologies from both Starbucks and Shinsegae Chairman Chung Yong-jin. Complaints have been filed against company officials for defamation and insult related to the incident.
- ▪Starbucks Global described the marketing incident as unacceptable and apologized to the people of Gwangju.
- ▪The promotion included phrases that evoked painful historical memories, leading to public outrage.
- ▪Complaints have been filed against Starbucks officials for defaming Gwangju citizens and their families.
Opening excerpt (first ~120 words) tap to expand
The Starbucks global corporate headquarters building in Seattle is seen in this May 11 photo. AP-YonhapSEATTLE, SEOUL — Starbucks Global described the recent “Tank Day” controversy at Starbucks Korea as an “unacceptable marketing incident” and said it is implementing stronger internal controls and review standards following the backlash in Korea.“We are deeply sorry for an unacceptable marketing incident in Korea that referenced and coincided with May 18, the commemoration of the Gwangju Democratization Movement — a day of profound historical and human significance,” Starbucks Global said in a statement to The Korea Times.“While unintentional, this should never have happened.
…
Excerpt limited to ~120 words for fair-use compliance. The full article is at Korea Times.
Discussion
0 commentsMore from Korea Times
