Let the AI Do the Experimenting

Agentic AI Let the AI Do the Experimenting Using autoresearch to optimize marketing campaigns under budget constraints Mariya Mansurova Apr 28, 2026 14 min read Share Image generated by author with DALLE-3 Have you ever been in a situation where you have plenty of ideas on how to improve your product, but no time to test them all? I bet you have. What if I told you that you no longer have to do it all on your own, you can delegate it to AI. It can run dozens (or even hundreds) of experiments for you, discard ideas that don’t work, and iterate on the ones that actually move the needle. Sounds amazing. And that’s exactly the idea behind autoresearch, where an LLM operates in a loop, continuously experimenting, measuring impact, and iterating from there.

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Excerpt limited to ~120 words for fair-use compliance. The full article is at Towards Data Science.