Instagram betting ads featuring Kane and Haaland banned
The UK's Advertising Standards Authority has banned Instagram ads featuring football stars Harry Kane and Erling Haaland for being deemed irresponsible. The ads were found to have a strong appeal to under-18s, despite the account being set to 18-plus. The ASA concluded that the ads breached their code due to the significant number of children on the platform who may not have used their real date of birth.
- ▪The ads featured Harry Kane and Erling Haaland promoting an online betting site.
- ▪The ASA ruled the ads breached their code due to their appeal to under-18s.
- ▪Oddschecker claimed the posts were editorial content, not advertisements.
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Instagram betting ads featuring Kane and Haaland bannedJust nowShareSaveAdd as preferred on GoogleImran Rahman-JonesTechnology reporterPA MediaHarry Kane (left) and Erling Haaland in in a Tottenham vs Manchester City game in 2023Two adverts on Instagram which featured football stars Harry Kane and Erling Haaland were banned for being "irresponsible", the UK's advertising watchdog says.The Advertising Standards Authority (ASA) said the ads, which were for an online betting site, breached their code because Kane and Haaland had a "strong appeal to under-18s".Oddschecker, which posted the images, said they were "primarily editorial in nature, rather than ads" and that it had set the account to 18-plus.However, the ASA said that there was "at least a significant number of children who had not…
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