Ferrari wanted to take on Chinese EVs with the Luce - then the backlash started
Ferrari's new electric vehicle, the Luce, has faced significant backlash since its unveiling. Critics have mocked its design and questioned whether it represents the brand's legacy, leading to an 8% drop in the company's shares. Despite some praise for its interior, many believe the Luce strays too far from Ferrari's traditional image as a maker of high-performance supercars.
- ▪The Luce is Ferrari's first electric vehicle and has been criticized for its design.
- ▪Former Ferrari chairman Luca Cordero di Montezemolo stated that the Luce risks damaging the brand's legacy.
- ▪Ferrari's shares fell 8% following the car's unveiling, reflecting investor concerns.
Opening excerpt (first ~120 words) tap to expand
Ferrari wanted to take on Chinese EVs with the Luce - then the backlash startedJust nowShareSaveAdd as preferred on GoogleOsmond ChiaBusiness reporterFerrariThe Ferrari Luce EV has been heavily criticisedThe new Ferrari Luce, the brainchild of iPhone designer Sir Jony Ive, is unlike anything the Italian carmaker has ever created - so is the backlash it is facing.Its launch was such a big deal that Italian President Sergio Mattarella and Pope Leo were invited to view the luxury brand's first electric vehicle (EV).But internet critics, investors and even politicians have hit out at the Luce - which is Italian for "light".The firm's shares fell 8% the day after the unveiling, as a host of memes mocked the $640,000 (£475,625) car, which is also its first five-seater.It comes as the global…
Excerpt limited to ~120 words for fair-use compliance. The full article is at BBC News — Tech.
Discussion
0 commentsMore from BBC News — Tech
