In Cannes, a new cultural world order emerges
The Cannes Film Festival has become a platform for a new cultural order, signaling a shift away from U.S. dominance in the global film industry. Daniela Elstner, head of Unifrance, emphasizes that this change presents opportunities for Europe rather than challenges. The festival highlights a growing European collaboration in film production and a desire for Canadian involvement in this evolving landscape.
- ▪Daniela Elstner believes the global film industry is moving away from U.S. dominance.
- ▪Cannes featured only two U.S. titles this year, indicating a shift in focus towards European films.
- ▪There is a growing appetite for international collaboration, particularly with Canada, in the film sector.
Opening excerpt (first ~120 words) tap to expand
For Daniela Elstner, it feels like the dawn of a new era. The French film executive, head of the venerable Paris-based trade organization Unifrance, has come to the Cannes Film Festival to promote her country’s artists, but to also spread a message. Namely: that the days in which the global film industry revolved around the United States are over. And Elstner’s not just saying this because she’s currently situated in the most ostentatiously European surroundings imaginable. Holding court on a sunny rooftop terrace a stone’s throw from the French Riviera, while Parisian star Gilles Lellouche takes a drag of a cigarette behind her and lightly accented producers flit around sipping cups of espresso, Elstner paints a stark picture of the new cultural world order.
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Excerpt limited to ~120 words for fair-use compliance. The full article is at The Globe and Mail.
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