How alcohol producers are keeping the World Cup party going
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As people across the world gather to watch the games, these brands are cashing in on the festivities
Original article
The Globe and Mail
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Open this photo in gallery:Some popular alcohol brands such as Michelob are sponsoring the World Cup, while others are releasing limited-edition products to capitalize on the festivities.Sammy Kogan/The Globe and MailShareSave for laterPlease log in to bookmark this story.Log InCreate Free AccountIt’s not just sports fans who are following the results of the World Cup. Alcohol producers around the world will be watching how people drink and socialize at home or in pubs and bars over the six-week period, in the hope of boosting sales.
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Excerpt limited to ~120 words for fair-use compliance. The full article is at The Globe and Mail.
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