How the world’s greatest light show became a $1 billion bucket-list item
The Northern Lights have transformed from a niche attraction to a booming $1 billion tourism industry. This shift began around 2014, coinciding with increased media coverage of the aurora borealis. Norway has emerged as a leading destination for travelers seeking this celestial spectacle.
- ▪The aurora borealis is considered the planet's greatest light show, attracting millions of tourists each year.
- ▪In 2014, increased media attention marked a turning point for Northern Lights tourism.
- ▪Norway is at the forefront of this booming industry, offering specialized tours and cruises.
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Excerpt limited to ~120 words for fair-use compliance. The full article is at SMH Traveller.