How Haven Greens’ automated farming system could change the lettuce game
Haven Greens, an automated indoor lettuce farm in Ontario, aims to revolutionize the lettuce market with its innovative technology. Founded by Jay Wilmot, the farm utilizes advanced automation and data tracking to optimize lettuce growth year-round. The company has gained significant traction in Canadian grocery stores, responding to the growing demand for locally sourced produce.
- ▪Haven Greens operates a five-acre indoor lettuce farm that is fully automated from planting to packaging.
- ▪The farm harvests about 12,000 pounds of lettuce daily and has secured shelf space in major Canadian grocery chains.
- ▪The company's model has the potential to reduce Canada's reliance on imported lettuce, which was significant prior to its establishment.
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Open this photo in gallery:Jay Willmot, CEO and founder of Haven Greens farm, in King City, Ont.Fred Lum/The Globe and MailShareSave for laterPlease log in to bookmark this story.Log InCreate Free AccountThe idea for Haven Greens came from a business professor’s prompt: Find something that annoys you. For founder and chief executive officer Jay Wilmot, that was the lacklustre lettuce he found in Canadian supermarkets. “I was getting really sick and tired of old slimy lettuce.” Mr. Wilmot grew up on the very farm in King City, Ont., where he now grows lettuce. At Dalhousie University, and while practising law, he discovered a passion for sustainability.
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