Apple introduces a cheaper option for App Store subscriptions
Apple is introducing a new subscription option that allows developers to offer discounted monthly rates in exchange for a 12-month customer commitment, formalizing a pricing strategy already used by many apps. The feature, aimed at increasing subscriber retention and transparency, will roll out globally except in the U.S. and Singapore at launch. Customers will see detailed payment and cancellation terms, with reminders before renewals, though they remain responsible for canceling to avoid auto-renewal. The update will be available with the release of iOS 26.5 and other compatible operating systems in May.
Opening excerpt (first ~120 words) tap to expand
Apple is giving App Store developers a new way to attract subscribers with lower-priced plans tied to a yearlong commitment. The company announced on Monday it will introduce a new subscription option that lets customers pay for their auto-renewing subscriptions on a monthly basis, while committing to a 12-month plan. This model will allow developers to offer discounted rates to customers in exchange for more predictable long-term revenue. This also caters to how many developers have already been marketing their annual subscriptions in their apps. Often, app developers will display the lower monthly price to highlight the discount the customer would receive if they purchase the annual subscription instead of the monthly option.
…
Excerpt limited to ~120 words for fair-use compliance. The full article is at TechCrunch.
Discussion
0 commentsMore from TechCrunch
