Match Group invests $100M in Sniffies, a cruising app for gay men

In Brief Posted: 11:16 AM PDT · April 28, 2026 Image Credits:Rafael Henrique/SOPA Images/LightRocket (opens in a new window) / Getty Images Lucas Ropek Match Group invests $100M in Sniffies, a cruising app for gay men Match Group, the dating app behemoth that owns Match, Tinder, OkCupid, and Hinge, says that it has invested $100 million in yet another mobile service designed to bring people together: a Grindr competitor known as Sniffies. The website for Sniffies sports various images of men in their underwear. That tells you pretty much all you need to know about the app, which is a self-proclaimed “cruising”— or hookup — matching service for gay men.

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