'A transparent, consistent price at the register': Maryland is the first US state to ban 'surveillance pricing' — and shocked shoppers are hoping others follow suit soon
Maryland is set to become the first U.S. state to ban 'surveillance pricing' in grocery stores through the Protection from Predatory Pricing Act, which aims to ensure consistent and transparent pricing at checkout. The law, expected to take effect in October 2026, prohibits real-time price adjustments based on consumer data or external factors like time of day. While consumer advocates support the move, some argue the law has loopholes, and other states are now considering similar legislation.
- ▪Maryland's Protection from Predatory Pricing Act bans dynamic pricing in grocery stores based on consumer data or timing.
- ▪The law requires prices to remain fixed for at least one business day but allows exemptions for loyalty and subscription programs.
- ▪Other states including Colorado, California, and New Jersey are considering similar bans on surveillance pricing.
- ▪The Federal Trade Commission is currently investigating the impact of surveillance pricing on consumers.
- ▪Consumer rights groups praise the law but express concerns about potential workarounds involving discounts and baseline price manipulation.
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Computing Internet Websites & Apps 'A transparent, consistent price at the register': Maryland is the first US state to ban 'surveillance pricing' — and shocked shoppers are hoping others follow suit soon News By David Nield published 30 April 2026 Keeping prices fair When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works. Shoppers are getting extra protections in Maryland (Image credit: Getty Images / Blend Images - Noel Hendrickson) Copy link Facebook X Whatsapp Reddit Pinterest Flipboard Threads Email Share this article 0 Join the conversation Follow us Add us as a preferred source on Google Newsletter Subscribe to our newsletter Maryland is introducing the Protection from Predatory Pricing ActIt will ban surveillance pricing in grocery…
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