Zara bets on Bad Bunny once more in latest brand expansion push
Zara has launched a new collection in collaboration with Puerto Rican singer Bad Bunny, featuring 150 pieces. This initiative is part of Zara's strategy to expand its brand by partnering with high-profile celebrities and designers. The collection will be available online and in select stores globally, continuing Zara's trend of limited collaborations.
- ▪The collection is named Benito Antonio, after Bad Bunny's real name.
- ▪It includes a variety of items such as trousers, T-shirts, caps, and bags.
- ▪This is not Zara's first collaboration with Bad Bunny, as he previously wore their clothing during high-profile events.
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Zara bets on Bad Bunny once more in latest brand expansion pushSign up now: Get ST's newsletters delivered to your inboxPuerto Rican singer Bad Bunny during Super Bowl LX Patriots v Seahawks Apple Music Halftime Show at Levi's Stadium in Santa Clara, California.PHOTO: AFPPublished May 21, 2026, 06:55 PMUpdated May 21, 2026, 06:55 PMZara has launched a collection in partnership with pop star Bad Bunny, in the latest example of the clothing retailer’s push to expand its brand. The 150-piece collection under the moniker Benito Antonio – Bad Bunny’s given name – will be available online and in some stores across the world, Zara’s parent company Inditex said in a statement late on May 20.
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