YouTube’s Pedro Pina to Deliver James MacTaggart Lecture at Edinburgh TV Festival
Pedro Pina, YouTube's VP for EMEA, will deliver the James MacTaggart Memorial Lecture at the Edinburgh TV Festival. He emphasizes the opportunity for the industry to redefine itself and connect with viewers in new ways. Pina is recognized for his contributions to inclusion and has held significant roles in both YouTube and Google.
- ▪Pedro Pina oversees YouTube's business and content ecosystem across Europe, the Middle East, and Africa.
- ▪He has been named the world's top LGBT+ executive role model and recognized as one of the U.K.'s most influential leaders.
- ▪Pina believes that television can bridge premium broadcasting with the expansive power of platforms like YouTube.
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Pedro Pina Courtesy of Edinburgh TV Festival Share on Facebook Share on X Google Preferred Share to Flipboard Show additional share options Share on LinkedIn Share on Pinterest Share on Reddit Share on Tumblr Share on Whats App Send an Email Print the Article Post a Comment As YouTube strengthens its stance as a leading player in the TV industry, executive Pedro Pina is to deliver Edinburgh TV Festival‘s flagship address, the James MacTaggart Memorial Lecture. Pina, vp head of YouTube EMEA, oversees the platform’s business, creator, and content ecosystem across Europe, the Middle East and Africa. In this role, he leads YouTube’s relationships with a vast network, ranging from nascent digital creators to the world’s largest broadcasters and film and TV studios.
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