YouTube Reclaims Top Spot in Nielsen Media Distributor Gauge as Total Time Spent Streaming Falls 7% in March
YouTube regained its position as the leading platform in Nielsen's Media Distributor Gauge for March, capturing a 13.5% share of TV viewing. This shift occurred alongside a 7% decline in total streaming time, which fell to 47.6%. Disney and NBCUniversal followed in the rankings, while cable viewing experienced its largest share since October 2025, largely due to news programming and NCAA basketball coverage.
- ▪YouTube reclaimed the top spot in Nielsen’s Media Distributor Gauge with a 13.5% share of TV viewing.
- ▪Total time spent streaming fell 7% in March, reaching a share of 47.6%.
- ▪Disney held the second position with a 10.5% share, driven by ABC’s Oscars coverage.
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Home > Media & Platforms > Streaming YouTube Reclaims Top Spot in Nielsen Media Distributor Gauge as Total Time Spent Streaming Falls 7% in March Pro Available to WrapPRO members Cable posted its largest share since October 2025, driven by news programming and the NCAA basketball tournaments Lucas Manfredi May 19, 2026 @ 5:00 AM Share on Social Media Share on Facebook Share on X (formerly Twitter) Share on LinkedIn Share on Email INDIANAPOLIS, INDIANA – APRIL 06: Yaxel Lendeborg #23 of the Michigan Wolverines goes up for a shot against Jayden Ross #23 of the UConn Huskies during the second half of the 2026 NCAA Men's Basketball Tournament national championship game at Lucas Oil Stadium on April 06, 2026 in Indianapolis, Indiana. The Michigan Wolverines won the game 69-63.
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