YouTube International Boss Pedro Pina to Deliver Edinburgh TV Festival’s MacTaggart Lecture
Pedro Pina, YouTube's EMEA VP, will deliver the MacTaggart Lecture at the Edinburgh TV Festival. He oversees YouTube's operations across Europe, the Middle East, and Africa, and has a background in working with major advertising firms. Pina expressed excitement about the opportunity to discuss the future of television and its evolving landscape.
- ▪Pedro Pina has been selected to speak at The James MacTaggart Memorial Lecture during the Edinburgh TV Festival.
- ▪He oversees YouTube's business and content ecosystems in Europe, the Middle East, and Africa.
- ▪Pina has been recognized as a top LGBT+ executive role model and serves as a trustee for the Victoria & Albert Museum.
Opening excerpt (first ~120 words) tap to expand
Home TV Global May 22, 2026 1:00am PT YouTube International Boss Pedro Pina to Deliver Edinburgh TV Festival’s MacTaggart Lecture By K.J. Yossman Plus Icon K.J. Yossman @KJYossman Latest Netflix Snaps Up ‘Bad Bridgets,’ Irish Period Thriller Starring Emilia Jones and Alison Oliver From ‘Kneecap’ Director (EXCLUSIVE) 20 hours ago ‘Lord of the Rings’ and ‘Tomb Raider’ To Be Spun off Under New Company After Embracer Chair Calls Its IP ‘Among The Most Undervalued in the Industry’ 2 days ago ‘Baywatch’ Set to Make a Splash Across the Pond as Sky Snaps Up U.K.
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