YouTube EMEA Boss To Deliver Edinburgh TV Festival MacTaggart
Pedro Pina, YouTube's EMEA chief, will deliver the MacTaggart lecture at this year's Edinburgh TV Festival. This marks the first time an executive from an American tech company has been invited to give this prestigious address. Pina aims to inspire a rethinking of the television industry during a time of significant change and opportunity.
- ▪Pedro Pina is the first American tech executive to deliver the MacTaggart lecture.
- ▪He has led YouTube's business in EMEA for the past five years.
- ▪Pina believes the television industry is at a pivotal moment for redefining itself.
Opening excerpt (first ~120 words) tap to expand
Pedro Pina Pedro Pina, YouTube‘s chief in EMEA, will deliver this year’s Edinburgh TV Festival MacTaggart. Pina will become the first person from an American tech giant to make the annual address, speaking to a room full of executives and commissioners who are still desperately working out how best to leverage the Google-owned behemoth. For the past five years, Pina has led YouTube’s business, creator and content biz across EMEA, working with talent ranging from nascent digital creators to huge studios. Prior to YouTube, he spent a decade as a Global Client Partner for Google.
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