You Literally Can’t Miss The New Lowe’s Messi World Cup Ad Campaign
Lowe's has launched its 'Epically More Messi' campaign featuring a 10-foot inflatable figure of Lionel Messi. This initiative coincides with Messi's participation in the 2026 World Cup, marking a unique partnership between the hardware chain and the soccer star. The inflatable figures will be available for purchase by Lowe's Rewards members and in select stores in World Cup host cities.
- ▪Lowe's has partnered with Lionel Messi for its latest advertising campaign.
- ▪The campaign features a 10-foot inflatable Messi figure available for purchase starting Monday.
- ▪The partnership aims to reach a multicultural audience, which is significant for growth in the construction industry.
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BusinessSportsMoneyYou Literally Can’t Miss The New Lowe’s Messi World Cup Ad CampaignByIan Nicholas Quillen,Contributor.Follow AuthorMay 17, 2026, 09:00am EDTLionel Messi stands next to his jumbo-sized, inflatable likenessCourtesy of Lowe'sFor more than two decades, Lionel Messi has had a larger-than-life impact on the pitch. And as he prepares to represent Argentina one last time at the 2026 World Cup, he could have a similar presence on lawns across America.Lowe’s on Thursday launched its “Epically More Messi” campaign, its latest venture during a commercial partnership with the eight-time Ballon d’Or winner that is entering its third year.At its center is the creation of 10-foot, inflatable and luminescent lawn-ready Messi figure that its Rewards and ProRewards members can purchase…
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