You don’t need to be an AI startup to raise. Lucra has $20M to prove it.
Lucra, a startup focused on gamification in eSports, has successfully raised $20 million from ARK Invest. This funding is notable as it was achieved without emphasizing artificial intelligence in its pitch, a common trend in the current startup landscape. The company aims to transform friendly competitions into loyalty programs for various brands.
- ▪Lucra raised $20 million from ARK Invest for its eSports gamification platform.
- ▪The startup does not prominently feature AI in its business model, which is unusual in today's market.
- ▪Lucra's platform is designed to create loyalty programs for brands like golf courses and arcades.
Opening excerpt (first ~120 words) tap to expand
Loading the player… var playerInstance_31248241 = jwplayer( "jwppp-video-31248241" ); playerInstance_31248241.setup({ playlist: "https://cdn.jwplayer.com/v2/media/AWL1NLVZ", }) Slapping “AI” on your startup’s pitch deck is basically table stakes right now. When a founder raised $20 million from Cathie Wood’s ARK Invest for an eSports gamification loyalty startup without those two letters in the spotlight, it got us wondering how the conversation even started — especially when ARK had already been burned by a company operating in the same space.
…
Excerpt limited to ~120 words for fair-use compliance. The full article is at TechCrunch.
Discussion
0 commentsMore from TechCrunch
