Xreal, Google’s smartglasses partner, thinks it has finally mastered this notoriously tricky industry
Xreal, a partner of Google, is optimistic about its latest smart glasses, Project Aura, which aims to overcome the industry's historical challenges. The glasses feature OLED displays and are designed to provide a variety of immersive experiences, although they require a tethered device for operation. Xreal plans to launch the glasses commercially later this year and is also preparing for an IPO by 2026.
- ▪Xreal's Project Aura aims to create functional XR glasses that consumers will want to use.
- ▪The glasses come with OLED displays and are powered by a mini-computer called a 'puck'.
- ▪Xreal is working towards breaking even financially and plans to launch the glasses commercially later this year.
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The smart glasses industry has long been a tortured dream of Silicon Valley. The premise is appealing enough: What if, to enjoy the benefits of mobile computing, people didn’t have to stare at their phones all day long and could, instead, simply wear a lightweight computing device on their face? Science fiction fans (a demographic that is strong in the tech industry) can see this vision perfectly. However, the industry has — for much of the last decade — resembled a financial black hole into which gargantuan investments have been sunk and from which little to no profit has ever emerged. “Everybody’s losing money,” said Chi Xu, the founder and CEO of the smart glasses company Xreal, which is a longtime partner of Google.
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