Xbox is now XBOX, apparently
Xbox has been rebranded as XBOX following a poll conducted by new CEO Asha Sharma. The poll showed that 65 percent of participants preferred the all-caps version of the name. This change is part of a series of adjustments the company is making to enhance its connection with the gaming community.
- ▪Xbox has been rebranded as XBOX based on a poll conducted by CEO Asha Sharma.
- ▪The poll received 19,000 votes, with 65 percent favoring the name XBOX.
- ▪The rebranding has not yet appeared on the company's official website or other social media channels.
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Home News Xbox is now XBOX, apparently HI, I'M A SHOUTY MAN. Image credit: Xbox <img alt="Vikki Blake avatar" src="https://assetsio.gnwcdn.com/1533038852.jpg?width=2048&height=2048&fit=bounds&quality=85&format=jpg&auto=webp" style="aspect-ratio: 1" width="180" height="179" > News by Vikki Blake Contributor Published on May 17, 2026 Xbox has been rebranded as, er, XBOX. No, that's not me shouting at you, but is, in fact, how the company may be branding Xbox from here on in. Let me explain. Xbox Partner Preview | March 2026 Xbox Partner Preview | March 2026.Watch on YouTube New CEO Asha Sharma popped up on X/Twitter during the week to poll players on their preference between Xbox and its shoutier sibling, XBOX.
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