Xbox boss Asha Sharma hints memory costs "will impact" pricing and availability of next-gen Project Helix console
Asha Sharma, the new Xbox boss, has indicated that ongoing memory shortages could affect the pricing and availability of the next-gen Project Helix console. She acknowledged that the dynamic nature of the market makes it difficult to provide a specific launch timeline. Other companies, including Valve and Sony, are also adjusting their plans due to similar memory issues.
- ▪Asha Sharma stated that memory costs will impact the pricing and availability of Project Helix.
- ▪Current predictions suggest that memory shortages may last until late 2027 or early 2028.
- ▪Sharma emphasized that Xbox is focusing on what is within their control amid rapid changes in the company.
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Home News Xbox boss Asha Sharma hints memory costs "will impact" pricing and availability of next-gen Project Helix console "The world's pretty dynamic." Image credit: Eurogamer/Xbox <img alt="Fran Ruiz avatar" src="https://assetsio.gnwcdn.com/fran-j-ruiz-author.png?width=2048&height=2048&fit=bounds&quality=85&format=jpg&auto=webp" style="aspect-ratio: 1" width="180" height="180" > News by Fran Ruiz Contributor Published on April 28, 2026 49 comments Following last week's flurry of Xbox news - which included word that new Xbox boss Asha Sharma hasn't yet ruled out the return of exclusive games - Sharma has been discussing the ongoing RAM crisis, acknowledging that memory shortages could lead to a price bump and limited stock where its next-gen console, Project Helix,…
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