X wants to stop creators from farming stolen viral clips for easy money
X is taking steps to address the issue of content theft on its platform, where users have been reposting others' content for profit. The company is now targeting large accounts that have been abusing the revenue-sharing system by reuploading content from smaller creators. This crackdown aims to redirect monetization benefits back to original creators and reduce payouts for those exploiting the system.
- ▪X is actively targeting large accounts that programmatically reupload content from smaller accounts.
- ▪The platform will redirect impressions and monetization benefits to original creators instead of repost aggregators.
- ▪Repeat offenders have reportedly seen their creator revenue slashed by as much as 90 percent.
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For years now, X has quietly rewarded one of the internet’s most annoying business models: stealing someone else’s content, reposting it faster, slapping “BREAKING” on top, and farming millions of impressions before the original creator even realizes what happened. Now, the platform finally seems ready to crack down on that entire ecosystem. X says repost farmers and clickbait accounts are losing payouts According to X’s head of product, Nikita Bier, the company is now actively targeting large accounts that have been “programmatically reuploading content from smaller accounts” to game X’s creator revenue-sharing system. The platform says it will now redirect impressions and monetization benefits back toward original creators instead of repost aggregators.
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Excerpt limited to ~120 words for fair-use compliance. The full article is at Digital Trends.
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