WWE’s Danhausen is Best for Business After Lifting ‘Knicks Curse’ in NBA
WWE personality Danhausen gained widespread attention after humorously cursing the New York Knicks on ESPN, then lifting the curse and placing it on the Atlanta Hawks ahead of Game 6 of their NBA playoff series. The Knicks went on to dominate the game with a 140-89 victory, advancing to the second round and fueling viral speculation about the power of his 'curse.' This crossover moment between WWE and the NBA highlights Danhausen's growing value as a unique entertainer and strengthens the promotional synergy between WWE and ESPN.
- ▪Danhausen cursed the Knicks on ESPN and later lifted it in exchange for a Cameo payment.
- ▪He placed the curse on the Atlanta Hawks before Game 6, which the Knicks won 140-89.
- ▪The Knicks became the first Eastern Conference team to advance to the second round of the NBA Playoffs.
- ▪The event boosted WWE's visibility through a viral sports-entertainment crossover.
- ▪ESPN and WWE have an expanding partnership, including coverage and potential storylines involving personalities like Stephen A. Smith.
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By Matthew CoudenContributing WriterShareNewsweek is a Trust Project memberSee more of our trusted coverage when you search.Prefer Newsweek on Googleto see more of our trusted coverage when you search.Many New York Knicks and Atlanta Hawks may have no clue who Danhausen is, but the entertaining WWE star may show the entire world how effective his "curse" powers are last night, and his employer how much value he possesses.For those unaware, the professional wrestling star, best known for his phrase, "You are cursed," makes regular appearances on WWE programming, sometimes wrestling, and other times getting involved in schtick in the ring, backstage, or other wrestlers' homes.He appeared at WrestleMania 42, driving a vehicle dubbed the "Hausenmobile" down the ramp to the ring, joining…
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