World Cup football kits branded ‘completely unaffordable’ as families turn to fake alternatives
Concerns have been raised about the rising prices of World Cup football kits, which many families find unaffordable. Lord Richard Walker has urged the government to address the issue, as families increasingly turn to counterfeit alternatives. The Sports Minister acknowledged the concerns but stated that pricing decisions are ultimately up to manufacturers and football associations.
- ▪Football kits have been deemed 'completely unaffordable' for many families ahead of the World Cup.
- ▪Lord Richard Walker highlighted that the high cost is forcing households to buy counterfeit kits.
- ▪The Sports Minister indicated that the government will not intervene in pricing despite acknowledging the concerns.
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SportFootballWorld CupWorld Cup football kits branded ‘completely unaffordable’ as families turn to fake alternativesThe World Cup is due to get underway in just over three weeks, but concerns have been raised over the price of kitsHarry Taylor Wednesday 20 May 2026 17:44 BSTBookmarkCommentsGo to commentsBookmark popoverRemoved from bookmarksClose popover{"translations":{"comments":"Go to comments","share":"Share","copyLink":"Copy link","bookmark":"Bookmark","removeBookmark":"Remove bookmark"},"showComments":true,"showBookmark":true,"articleId":"b2980610","articleMeta":{"url":"https://www.independent.co.uk/sport/football/world-cup/world-cup-football-kits-lord-richard-walker-b2980610.html","title":"World Cup football kits branded ‘completely unaffordable’ "}}open image in…
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