'Wordle': One Year Later (2023)
Wordle has successfully transitioned after its acquisition by the New York Times, continuing to thrive as a popular game. Zoe Bell, the Executive Producer of New York Times Games, outlines the development philosophy that guided this process. The game has not only maintained its player base but also contributed to the growth of the Times' subscription business.
- ▪Wordle was acquired by the New York Times and has continued to grow in popularity.
- ▪Zoe Bell describes three key tenets of the development philosophy: First do no harm, Add player value, and Buy a game you love and treat it like you built it.
- ▪The game was pushed to be featured on all New York Times platforms, enhancing its visibility.
- ▪Wordle's success as a non-subscription game has positively impacted the Times' subscription business.
Opening excerpt (first ~120 words) tap to expand
Wordle is the rare zeitgeist game to get acquired and continue to grow. Go behind the scenes with Zoe Bell, Executive Producer of New York Times Games as she describes the three key tenets of the team's development philosophy around Wordle: First do no harm; Add player value; and Buy a game you love and treat it like you built it. This talk will cover the initial acquisition, the transition, the push to put Wordle on all the New York Times surfaces, and how a non-subscription game ended up growing the Times' subscription business.
Excerpt limited to ~120 words for fair-use compliance. The full article is at Gdcvault.
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