Wig out! Wendy’s plans mascot lookalike contest for World Redhead Day with tasty one-year prize for winner
Wendy's is hosting a look-alike contest for its mascot in celebration of World Redhead Day on May 26 in New York City. Participants are encouraged to dress as the iconic Wendy, with prizes including free hamburgers for a year. The event will feature multiple rounds of competition, showcasing creativity and brand engagement.
- ▪The contest is open to anyone 18 and older and will take place at Seaport Square.
- ▪Contestants will compete in three rounds, including a look showcase and a social media post presentation.
- ▪The grand prize winner will receive free Dave's Single hamburgers for a year.
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Food & Drink Wig out! Wendy’s plans mascot lookalike contest for World Redhead Day with tasty one-year prize for winner By Brooke Steinberg Published May 20, 2026, 10:45 a.m. ET See more of our coverage in your search results. Add The New York Post on Google Redheads, assemble! If you have an old, red Halloween wig lying around or have just been looking for a chance to rock some flaming pigtails, burger chain Wendy’s has a contest for you. The fast-food franchise is hosting a look-alike competition for the iconic face of the company in honor of World Redhead Day on Tuesday, May 26, in New York City. 4 Fans are encouraged to show up looking like their best version of Wendy’s iconic mascot for the contest.
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