Why the CEO of Barnes & Noble would support selling AI-written books in stores
Barnes & Noble CEO James Daunt is open to selling AI-written books in stores, provided they are clearly labeled as such. The company has seen a resurgence with the opening of new locations and is adapting to changes in the publishing industry. Daunt believes that the essence of bookselling remains vital in today's society, emphasizing the importance of community and acceptance.
- ▪Barnes & Noble opened 67 new stores in 2025 and plans to open an additional 60 this year.
- ▪Daunt stated he would sell AI-written books as long as they are clearly labeled and do not misrepresent themselves.
- ▪He believes that the essence of bookselling is rooted in community and tolerance.
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CEO InterviewsWhy the CEO of Barnes & Noble would support selling AI-written books in storesJames Daunt has led a resurgence of the bookseller chain, which opened 67 new locations last year. Listen to this article with a free account00:0000:00Add NBC News to GoogleBarnes & Noble CEO James Daunt Talks Store's Next Chapter05:37Get more newsLiveonShareAdd NBC News to GoogleMay 18, 2026, 12:34 PM EDTBy Ariana BrockingtonBarnes & Noble CEO James Daunt has learned to adapt to changes in the book publishing industry to keep his company afloat and thriving. Now, the bookseller chain faces a technological advancement that many businesses are grappling with: artificial intelligence.
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