Why Go To Hooters When You Can Walk Outside?
Hooters is undergoing a family-friendly rebranding as it seeks to move away from its previous image focused on sexual appeal. CEO Neil Kiefer acknowledges that the brand has leaned too far into overt sexiness, which has alienated some customers. The company is now emphasizing a beach-themed atmosphere and offering waitresses the option to wear more modest uniforms.
- ▪Hooters is attempting a family-friendly rebrand under CEO Neil Kiefer.
- ▪The restaurant chain has faced backlash for its previous uniform policy, which included thong-like shorts.
- ▪Kiefer believes that the brand's overt sexual appeal has chased away customers, particularly younger generations.
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Opinion Why Go To Hooters When You Can Walk Outside? OPINION (Photo by Astrid Stawiarz/Getty Images) Natalie Sandoval Patriots Writer May 25, 2026 8:03 AM ET May 25, 2026 8:03 AM ET Natalie Sandoval Patriots Writer Font Size: const observer = new MutationObserver((mutations) => { const adDivToHide = document.querySelector("#dailycaller_incontent_1"); if (adDivToHide && dc_noads_page) { adDivToHide.classList.add("hide-premium", "hide-free"); observer.disconnect(); console.log("Ad div found and hidden"); } }); observer.observe(document.body, { childList: true, subtree: true }); Hooters, the chain restaurant better known for its waitresses than its food, is attempting a family friendly rebrand.
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