Why are Telugu cinema’s exhibitors and producers at loggerheads?
Telugu cinema is currently facing a conflict between exhibitors and producers regarding revenue-sharing models. The Telangana Exhibitors Association is advocating for a percentage revenue-sharing system to help single-screen theatres manage operational costs, while producers are concerned about potential impacts on their earnings. As discussions continue, a subcommittee has been formed to explore a mutually beneficial solution, with the release of the film 'Peddi' remaining unaffected for now.
- ▪The Telangana Exhibitors Association is pushing for a percentage revenue-sharing system due to declining footfalls.
- ▪Producers are worried that a swift change could negatively impact their earnings from upcoming films.
- ▪A subcommittee is being formed to negotiate a solution between exhibitors and producers.
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The past week has witnessed strife between exhibitors and producers of Telugu cinema. Citing falling footfalls, the Telangana Exhibitors Association has urged producers to agree to a percentage revenue-sharing system as opposed to the prevailing fixed rental system at the earliest. This, they state, will help single screen theatres cope with operational costs even when films do not succeed at the box office.Several producers, however, say the demand for a swift change can dent their earnings from the films awaiting release, beginning with director Buchi Babu Sana’s Peddi starring Ram Charan, scheduled to release on June 4.Earlier this week, as exhibitors and producers resorted to media interactions rather than internal talks, the rift widened.
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