Who's behind Facebook's hateful AI slop about the UK? They may be in South Asia
A recent investigation reveals that young entrepreneurs in South Asia are creating objectionable content for Facebook, often promoting far-right ideologies in the UK. These creators, primarily from Sri Lanka and Pakistan, leverage AI tools to generate hateful posts that contribute to a hostile environment for immigrants and Muslims. The financial incentives for producing such content are significant, with some creators earning substantial incomes from ad revenue.
- ▪Young entrepreneurs in Sri Lanka and Pakistan are behind Facebook pages posting hateful content about the UK.
- ▪These creators often have no interest in UK politics but produce content that boosts far-right narratives.
- ▪The financial rewards for creating this type of content can be very high, with some individuals making thousands of dollars monthly.
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‘One you hone your algorithmic ragebait, there’s very good money to be made from slop.’ Photograph: Dado Ruvić/ReutersView image in fullscreen‘One you hone your algorithmic ragebait, there’s very good money to be made from slop.’ Photograph: Dado Ruvić/ReutersOpinionFacebookWho’s behind the Facebook page posting hateful AI slop about the UK? The answer might lie in south AsiaNiamh McIntyreOur research has uncovered young entrepreneurs in Sri Lanka and Pakistan using AI tools to make deeply objectionable content – and moneyNiamh McIntyre is a senior reporter at the Bureau of Investigative JournalismTue 19 May 2026 06.40 EDTLast modified on Tue 19 May 2026 06.46 EDTShareScroll through any Facebook feed in Britain and, between the baby announcements and petty neighbourhood beefs, you’re…
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