‘We are welcoming others to join this category, which we created’: Samsung has already told us how it feels about the rumored iPhone Ultra — and the Galaxy Z Fold-maker clearly doesn’t fear Apple’s long-awaited foldable debut
Samsung has expressed a welcoming attitude towards the rumored entry of Apple's foldable iPhone, the iPhone Ultra, into the market. The company believes that increased competition will foster innovation and benefit consumers. Samsung's focus remains on enhancing consumer experiences rather than solely on competing with other brands.
- ▪Samsung's latest foldable phone, the Galaxy Z Fold 7, is considered the best in its category.
- ▪Foldable phones currently represent less than 3% of the global smartphone market.
- ▪Samsung's Won-joon Choi stated that healthy competition will lead to more innovations and benefits for consumers.
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Phones Samsung Galaxy Phones ‘We are welcoming others to join this category, which we created’: Samsung has already told us how it feels about the rumored iPhone Ultra — and the Galaxy Z Fold-maker clearly doesn’t fear Apple’s long-awaited foldable debut Features By Axel Metz published 3 June 2026 ‘It will be good for the industry,’ says Samsung's Won-joon Choi When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works. (Image credit: Samsung / Apple / Future) Copy link Facebook X Whatsapp Reddit Pinterest Flipboard Threads Email Share this article 0 Join the conversation Follow us Add us as a preferred source on Google Newsletter Subscribe to our newsletter 2026 will be the year foldable phones sink or swim.
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