Watching TV with the Second-Party
A recent study investigates Automatic Content Recognition (ACR) tracking in smart TVs, focusing on second-party tracking conducted by the TV platforms themselves. The research reveals that ACR can function regardless of how users watch TV and that opting out can halt data transmission to ACR servers. Additionally, the study highlights differences in ACR tracking practices between the UK and the US.
- ▪Automatic Content Recognition (ACR) is a technology used by smart TVs to track viewing activity.
- ▪The study conducted a black-box audit of ACR network traffic on Samsung and LG smart TVs.
- ▪Results indicate that ACR tracking is effective even when the TV is used as a basic external display.
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Computer Science > Cryptography and Security arXiv:2409.06203 (cs) [Submitted on 10 Sep 2024] Title:Watching TV with the Second-Party: A First Look at Automatic Content Recognition Tracking in Smart TVs Authors:Gianluca Anselmi, Yash Vekaria, Alexander D'Souza, Patricia Callejo, Anna Maria Mandalari, Zubair Shafiq View a PDF of the paper titled Watching TV with the Second-Party: A First Look at Automatic Content Recognition Tracking in Smart TVs, by Gianluca Anselmi and 4 other authors View PDF HTML (experimental) Abstract:Smart TVs implement a unique tracking approach called Automatic Content Recognition (ACR) to profile viewing activity of their users.
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Excerpt limited to ~120 words for fair-use compliance. The full article is at arXiv.org.
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