Viral beer skate won’t return for Hurricanes’ playoff run after fans ‘went crazy for it’
The Carolina Hurricanes have decided not to bring back the viral beer skate mug for the remainder of their playoff run after it sold out quickly during Game 1 against the Flyers. The 28-ounce promotional item, shaped like a hockey skate, became an instant hit with fans, leading to overwhelming demand. While the team did not rule out its return next season, it will not be restocked due to production and supply challenges.
- ▪The beer skate mug was introduced during Game 1 of the Hurricanes' second-round playoff series against the Flyers.
- ▪Nearly 4,700 beer skates were sold during the game, including 300 purchased during pregame festivities.
- ▪Adam Hoffman, Lenovo Center's VP of food and beverage, said the item won't return this season due to logistical constraints.
- ▪The mug was priced at $19 for the empty item and $12 when filled with a beverage.
- ▪Hoffman indicated the team is considering similar promotional items for future seasons.
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NHL Viral beer skate won’t return for Hurricanes’ playoff run after fans ‘went crazy for it’ By Christian Arnold Published May 5, 2026, 12:40 a.m. ET The Carolina Hurricanes are retiring the beer skate. For now. The viral beer glass shaped like a hockey skate went viral over the weekend when the team introduced it during Game 1 of their second-round series against the Flyers. What the Hurricanes didn’t anticipate was the mugs being as popular as they were, and by the time the middle of the second period rolled around, they were completely sold out of them. Fans hold beer skates during the Hurricanes’ May 2 win.
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