UTM Tracking at Scale: Building a CRM Integration Pipeline for WordPress
Kunal Pareek developed a WordPress plugin for UTM tracking to address the needs of marketing teams, developers, and clients. The plugin aims to capture and store UTM data reliably while providing a structured REST API and analytics visualization. Throughout the development process, Pareek emphasized maintainability and user experience within the WordPress admin interface.
- ▪The plugin started as a solution to the need for reliable attribution data in WordPress projects.
- ▪It evolved to include features like a custom post type for tracking links and AJAX-powered dashboards.
- ▪The project highlighted the importance of maintainability and developer experience in WordPress plugin development.
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try { if(localStorage) { let currentUser = localStorage.getItem('current_user'); if (currentUser) { currentUser = JSON.parse(currentUser); if (currentUser.id === 3934854) { document.getElementById('article-show-container').classList.add('current-user-is-article-author'); } } } } catch (e) { console.error(e); } Kunal Pareek Posted on May 16 UTM Tracking at Scale: Building a CRM Integration Pipeline for WordPress #wordpress #opensource #webdev #analytics Why I Built This Plugin This plugin started as a practical solution to a real problem I kept seeing in WordPress projects. Marketing teams wanted attribution data. Developers wanted flexibility. Clients wanted ownership of their data.
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