Unlocking Australia's 'distinctive strength' in the early hours
Australia has a unique strength in early morning trading, particularly in cities like Brisbane and Perth. Research indicates that Australians tend to spend a significant amount of money in the early hours, similar to evening spending patterns. Experts suggest promoting this early morning economy to capitalize on the community and social aspects of morning routines.
- ▪Brisbane's South Bank cafe is busiest from 5:30am to 8:30am, serving about 150 coffees during peak hours.
- ▪Only 13% of Brisbane food and drink businesses are open between 5am and 6am, increasing to 32% between 6am and 7am.
- ▪Dr. Anna Edwards highlights that Australians spend similar amounts in the morning and evening, but on different types of services.
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Australia has a 'distinctive strength' when it comes to early trading but more knowledge is neededBy Claudia WilliamsTopic:Community and SocietyMon 25 May 2026 at 5:40amMon 25 May 2026 at 5:40amMon 25 May 2026 at 5:40amIn Brisbane's South Bank runners, cyclists and early risers seek out a coffee from 5:30am. (ABC News: Claudia Williams)abc.net.au/news/early-morning-trading-economy-australia/106693248Link copiedShareShare articleIt's just after 5:30am and the sun is yet to rise as Terrance Watson sits at the edge of the Brisbane River with a coffee in hand.It's where he starts his morning about five days a week, often with his bike parked nearby."It gives me time to plan what I am doing in the quietness," he says.Terrance Watson starts riding at 4:30am before making a stop for coffee.
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Excerpt limited to ~120 words for fair-use compliance. The full article is at ABC News (Australia).