Universal Music Group and TikTok's Deal Secures Artist Royalties and AI Protections
Universal Music Group and TikTok have reached a multi-year agreement to secure artist royalties and enhance protections against AI misuse. The deal aims to improve marketing opportunities for artists and includes measures to combat unauthorized AI-generated music. This agreement follows a previous dispute over royalties and comes alongside UMG's other AI-related partnerships.
- ▪The agreement ensures that artists like Taylor Swift and Kendrick Lamar will continue to have their music on TikTok.
- ▪It includes expanded marketing campaigns and tools for artists to promote their work.
- ▪Provisions are in place to protect artists from unauthorized AI-generated music.
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Universal Music Group and TikTok have signed an agreement that will keep artists including Taylor Swift, Kendrick Lamar, Sabrina Carpenter and Noah Kahan playing on the platform for years to come. The announcement didn't disclose financial terms, or even how long the agreement will last ("multi-year" was the phrasing), but it appears the companies have permanently put behind them a royalties dust-up from 2024 that at one point prompted UMG to pull its music from TikTok for three months.UMG said in its announcement that the new agreement builds on a partnership it began with TikTok in 2024 and incorporates "expanded marketing and advertising campaigns, as well as access to e-commerce and other artist-centric tools." Presumably, this means UMG artists will have additional features available…
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